Grocery

Not Too Stale, Is It?

About nine months ago, July 2014, within the span of a week, both Amazon India and Flipkart got in billion-dollar-plus commitments.

Strategically, they would both have the same agenda… In the interest of scale and repeat clientele, both would have to spread their wings beyond discretionary purchases and into the most habit-forming & repeat purchase zone of shoppers a.k.a. groceries (see my write-up on how online-groceries are changing consumer behavior HERE )

Both Amazon and Flipkart would also have to follow suit, and it seemed that Flipkart would perhaps be the more aggressive one given its need to ringfence itself against a much bigger giant.

Hence, looking at that situation and trying to extrapolate how it would pan out, I had made a key suggestion on July 30th, 2014, to sell / partially sell one of our portfolio companies to Flipkart. The portfolio company was at the time vying for leadership in Mumbai’s online groceries space (now it has expanded much more).

It could have been a strategic opportunity, where the acquirer would have been an established e-commerce player buying into an online grocery start-up that had refined its act. It would have given Flipkart immediate entry into the grocery market.

But then, one can never time these things to perfection. It’s a trade-off between waiting & nurturing an investment in hope of higher value or taking an exit route when it comes. Maybe it’s still not too late. Consolidation is key in an industry where large scale sourcing, large scale operations & large scope of customer choice are big competitive advantages. Who knows?

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