Tag Archives: age distribution on social media

Facebook & LinkedIn Must Future-Proof Their Audience Demographics

Facebook must address poor traction in the 18-24 age group, else usage rates may drop sharply in a few years. Even if usage rates remain similar, it is simply leaving too much on the table for other audience aggregators to prey on (ie: share of advertising pie).

While optically LinkedIn seems to be suffering from the same issue, the argument is solid that it targets mid-career folks. However, even there LinkedIn could stand to “future-proof” itself by perhaps building upon college networks, thereby extending versatility.

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